Right now we are in the middle of a huge craft movement. Pinterest and Etsy have all been a major part of building a space for indie artists to showcase and sell there work like never before. A lot of people have associated what we are doing at BearRabbit with this craft movement. We'd like to tell you how we are different. We have spent hours looking through tons of different bodies of work from different artisans. One thing we have found to be pretty consistent is that people are really selling the whole rustic look. When done properly it really can be a charming look for the home. The problem we are noticing is that most everything we are seeing is built poorly. It is stuff that is made cheaply with the smallest amount of skill level and effort, and it falls apart quickly. They package craftsmanship, but in reality it is what we call crapmanship. We never want to be associated with crapmanship. Before we add something to one of collections, it is built multiple times and tested thoroughly. We spend time finishing our work. We really feel that detail can not be overlooked. Yes we are building things out of old beat up salvaged wood, but that doesn't mean it has to end up looking like that. We want to build something that ends up being considered upcycled. We want to build things that will last, not something that will fall apart within months. What we do requires a lot of time and effort. Pallets are not made to come apart which is apparent when you try to take one apart. It gets even more tricky when you are taking them apart without breaking or splitting the boards. From there we mill all the wood getting it as pristine as possible before we build. There are hours of work that go into that step. If we run out of wood we have to take apart more pallets. Then we have to do more milling. Finally we start building. We focus not only on how things look on the outside, but how well they are built on the inside. We build things strong, beautiful, and with careful attention to detail. That is what craftsmanship is to us. Making something with your hands is not craftsmanship. Craftsmanship is making something right. We would really love to hear what you guys think about craftsmanship. We love being introduced to other companies that embody this core quality. Who else is out there. We can't fight crapmanship without banding together to educate people. Please help us spread the word so we can help end crapmanship, start a real craft movement with craftsmanship at its core.